"I think that now is the time to accept that, if you're in the game of online publishing, you have to be much more open-minded. I saw a comment that wouldn't it be great if a newspaper bloggerized all their content? Or if you could attract comments on every single piece you wrote? Supposing your leading columnists had blogs rather than columns?"
The Guardian online Editor in Chief, Emily Bell, is interviewed about online news in the OJR. The Guardian operation does not currently charge, and is increasing viewership. Bell sees the online version of the paper as another department of the existing Guardian, but pegs future growth and viability of the news operation to its online presence. Also, the term "micropayments" comes up again.
Read Clay Shirky, on the failure of micropayments to see what is happening in online publishing and payment for online content. Clay writes on the economics of networks and other and notes that he writes about “[S]ystems where vested interests lose out to innovation.”
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