Poynter Online - Dusty Lessons for a Digital World We return to basics, but still we need to think like the viwer/user who is looking at the story on a phone, PDA, as well as from newsprint.

While the basics of crisp writing are still key, note this statement

This formula was ideal for hard breaking news stories; other solutions were deployed for features and in-depth background pieces.

where we realize that there is more to the story than the precise, comforting basics he is referring to, such as links, images, tie-ins to create context. This writer is going digital but still thinking print. We can learn from what he says, but we have to think about the big picture.