Here is a short, sweet, and to-the-point item about color theory. "I'm not an artist" you start to say. Then you reconsider the visual nature of the communication media in our society today. Yes, you do need to be able to talk with photographers, designers, and editors intelligently about color. Learn to go beyond, "its ugly and depressing" or "its really cute" Poynter's The Design Desk Oh, and the links at the end of the article--we will interacting with some of them too.